#happyplateSG 2017 is social community initiative inspired to raise awareness around food waste in Singapore, and focused on utilizing expiring food at home through the social movement #SeasonYourEx.
As an initiative #SeasonYourEx aims to familiarise consumers with the variety of food labels used by grocery retailers and supermarket chains, and encourage them to reduce food wastage in their homes. Simple actions such as regularly checking our food pantries or refrigerators for expiring canned food, leftover food or expiring food items, can go a long way.
We ask that you join us on #SeasonYourEx! All you have to do is:
In 2015, the #happyplateSG community initiative raised food waste awareness in Singapore by rallying the public to upload photos of their empty plates on Instagram with the hashtag #happyplateSG.
For every three photo uploads, Electrolux donated a Happy Food Bundle to The Food Bank Singapore – and together with the help of volunteers we managed to pack and distribute these Happy Food Bundles to 1,000 families in need.
#happyplateSG 2016 encouraged consumers to embrace ugly food in food preparation and consumption. By posting a picture of “ugly food” on Instagram with the hashtags -#UglyIsTheNewGood and #HappyplateSG, consumer would help to fund the Fresh Food Truck, ensuring The Food Bank Singapore could collect and distribute excess perishable food items to families most in need across Singapore.